Quality Food
July 5, 2025
The Sticky Bun Phenomenon—Yaks on the 5 Is Leading the Social Media Dessert Trend
Once you’ve seen the gooey caramel dripping over towering spirals of pastry, it’s hard to look away. Yaks on the 5’s sticky buns have become a viral sensation—and they’re more than dessert; they’re destination-worthy.
Why Sticky Buns Trend
Instagram and TikTok users frequently showcase Yaks’s Baileys & Bourbon sticky buns, featuring caption teasers like “addiction incoming” and #yaksonthe5. One fan reel even proclaimed: “Is this the best smash burger in Northern California?” while showing buns and burgers alternately.
Flavor and Presentation
Fresh baked in-house daily, these buns come in decadent flavors like caramel-bourbon and Baileys, drenched in sauce, and warm to the touch. The aroma hits before you step inside. Customers often say they preorder buns as soon as they spot the lineup.
How Yaks Leverages the Trend
Yaks has embraced the sticky bun craze with video-worthy plating, limited-edition flavors, and social cues that encourage tagging with #yaksstickybun or #yaksonthe5. Many guests say the sticky bun drew them even more than the burger.